BY MAPPING INVISIBLE LABOUR, WE UNLOCKED A NETWORK OF TRUST THAT CONNECTED LOCAL ACTORS WITH HIGH-LEVEL INSTITUTIONAL FRAMEWORKS.
A trilingual (IT, EN, DK) editorial and photographic project documenting the uncodified work of rural communities in the Susa Valley. It serves as a primary proof of concept for our methodology: translating prolonged observation and structural listening into a premium cultural asset.
NETWORK PARTNERS
FAI, Slow Food, CAMERA Torino, Gallerie d’Italia, Unioni Montane.
WHERE WE’VE BEEN
Circolo dei Lettori, Giardini Luzzati, Ostana, Panificio Davide Longoni, Birrificio Antagonisti.
WHO WE’VE MET
Va’ Sentiero, Dispensa, Altraeconomia, Green Media Lab.
STRATEGIC OUTCOME
Transforming relational depth into institutional legitimacy, network activation, and a tangible reputational asset.
WALK, DISCOVER, SHARE – FROM A SUCCESSFUL EXPEDITION TO A PLATFORM FOR TERRITORIAL DEVELOPMENT.
Va’ Sentiero was born from the discovery of Sentiero Italia and from a full-scale expedition across the peninsula: 7,850 km walked between 2019 and 2021, followed by a series of outputs that gave the project public visibility and institutional weight — media partnerships, a free digital guide, a Rizzoli book, an itinerant photo exhibition, a Sky-LaEffe series, and the European Heritage Award 2022.
OPERATIONAL FRICTION:
After that first cycle, the challenge was organizational: the project had to decide what it should grow into next. The team needed to define a clearer value proposition for markets and partners, keep the social community expanding, and remain a recognizable point of reference for territorial communication while moving beyond the original expedition phase.
SOLUTION PROVIDED:
The work focused on structuring the second phase of the project after the Sentiero Italia expedition, identifying what had traction, what could become a market-facing proposition, and what should continue to sustain the community. The result was a clearer growth path built around new routes, new territories, and a sharper interface with partners, institutions, companies, and local stakeholders.
